Fision: Trustworthy Clothing with Blockchain Technology

• The Fision is using blockchain technology to create a new line of apparel.
• Blockchain can be used to ensure the traceability of products, such as palm oil or cotton.
• The company is also a B-Corp, which means it has tied itself to a specific social cause and/or environmental issue as part of its mission.

The Fision Uses Blockchain

The Fision is using blockchain technology to create new apparel. T-shirts, to be precise. The firm creates the shirts and sends them out to potential buyers with the trustfulness that all the shirts sent out are fully transparent and traceable from the beginning.

What Is Blockchain?

Blockchain technology is mainly used in the crypto industry given that it eliminates the need for third parties or middlemen to confirm information like transactions. However, blockchain can also be utilized to ensure product traceability such as palm oil or cotton, allowing consumers to buy from trusted sources without worry about stolen items or illicit practices.

The Fision Is A B-Corp

The Fision is a B-Corp, meaning that while it’s a money-making corporation, it has tied itself to a specific social cause and/or environmental issue as part of its mission. The T-shirts they sell come from 80 percent Good Earth cotton which comes from sustainable farming methods that promote soil health.

CEO Statement on Company Mission

Josh Gelder – CEO of The Fision – explained in a statement: Our team is comprised of industry veterans and fueled by a desire to communicate the truth about the environmental and societal costs of the current industry…We hope to showcase what is possible utilizing tomorrow’s technologies today so that it becomes the industry norm of the future…We aim to inspire change, share what we uncover, and encourage all brands to do the same.“

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